2027 Supply-Build Canada Building and Hardware Showcase

Keynote – Beyond the C: Leadership is Earned Featuring Blake Wheeler, Former NHL Captain & Executive Coach – Free with Registration

Kick-Off Breakfast
Location: Expo Centre – Ballroom
Date: Wednesday, January 20, 2027
Time: 7:30 AM - 9:30 AM

Everyone sees the game. The performance. The pressure. The wins and losses.
What we don’t see are the thousands of hours behind them — the discipline, difficult conversations, setbacks, self-awareness and relentless work required to perform at the highest level and lead others along the way.
Former NHL captain Blake Wheeler knows what it means to lead when the stakes are high. Over a career spanning more than 1,100 NHL games, Wheeler went from professional athlete to team captain, becoming one of the most prolific players in Winnipeg Jets’ franchise history. Today, he’s taking those lessons beyond the ice as an executive coach, helping leaders and teams perform at a higher level.
At the 2027 Supply-Build Canada Showcase, Wheeler will share the experiences that shaped his approach to performance and leadership — and what his journey taught him about discipline, resilience, accountability, vision and the responsibility that comes with leading others.
Because leadership can look very different from the outside.
The promotion. The title. The captain’s C.
Those are the things everyone sees.
The real work happens long before that.
As Canada’s building supply industry prepares for a significant generational shift in leadership, the next generation will be called upon to step up, take responsibility and lead teams through change.
Blake’s message challenges us to think differently about what that requires — and what becomes possible when leaders combine a clear vision with the discipline and drive to bring others with them.
Leadership isn’t a title. It’s a practice.
And just like elite performance, it’s built one day at a time.

You need to be registered as a Retailer OR Exhibitor already in order to apply.